'Having integrated Pangle we noticed a significant growth and additional income with stable impression volumes and we are very satisfied with our partnership and find it very fruitful. This raised Playrix s overall monthly revenue increase to over 28%.

Once Playrix s ad-supported profit stream was integrated with Pangle s rewarded video ads, there was an immediate monthly eCPM uplift of 35%.

Install the game from the App Store on your new device.

Connect your Apple ID in the game Settings or title screen. This helped with ensuring success for the mixed monetization model. Connect the new game to the same Facebook account used on your first device. The Township team also made careful considerations in rewarded ad placement design, volume, and frequency to protect the player experience. This allows Pangle s rewarded video ads to generate exponentially higher CPM than regular ads, which in turn helps Playrix in achieving an efficient and profitable monetization model. By rewarding players for watching ads, an exchange of value between the player and the game is created. Given Township s integral setting and its mixed monetization model, Playrix decided to deploy Pangle s rewarded video ads for a seamless experience within the game. It was with this in mind that Playrix approached Pangle with the hope of increasing ad profits in the Chinese and Japanese markets. Taking into account that IAP profits may be insufficient, Playrix decided to also implement in-app ads (IAA) to amplify Township s monetization capability. Playrix 91 in Puzzle 4.6 1.

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